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The Definitive Guide to SEO in 2023

The Definitive Guide to SEO in 2023

by | Feb 14, 2023 | Uncategorized

By Chadd Bryant

Introduction

Search engine optimization (SEO) is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s organic results. In 2023, SEO continues to be an essential digital marketing strategy for businesses of all sizes.

The digital landscape is constantly evolving, and search engines like Google are continuously updating their algorithms to provide the best possible search results for users. This guide will provide you with the most up-to-date information and best practices for SEO in 2023, as well as actionable tips and strategies to improve your website’s ranking and increase your online visibility.

Chapter 1: Understanding Search Engines

Search engines are the primary way people find information on the internet. In 2023, Google remains the dominant search engine, with over 92% market share globally. Other popular search engines include Bing, Yahoo!, and Baidu.

Search engines use complex algorithms to crawl and index websites, and then rank them in order of relevance and authority for a particular search query. Understanding how search engines work is essential for creating a successful SEO strategy.

1.1 How Search Engines Crawl and Index Websites

Search engines use software called “crawlers” or “spiders” to discover and index web pages. Crawlers follow links from one page to another and collect information about each page’s content, structure, and other technical details.

Once a crawler has discovered a web page, it analyzes the page’s content and stores information about it in the search engine’s index. The index is like a giant library of web pages that the search engine can quickly search through to provide relevant results for a search query.

1.2 How Search Engines Rank Websites

Search engines use a complex algorithm to rank web pages based on their relevance and authority for a particular search query. The exact details of the algorithm are a closely guarded secret, but we do know that Google uses over 200 ranking factors to determine the order of search results.

Some of the most important ranking factors include:

  • Content relevance: The content on a web page must be relevant to the search query.
  • Content quality: The content on a web page must be high quality and provide value to the user.
  • Backlinks: Other websites linking to a page is a sign of authority and relevance.
  • User engagement: Metrics like bounce rate, time on page, and click-through rate can indicate how engaging a web page is.
  • Technical SEO: Technical aspects of a website, like page speed, mobile-friendliness, and structured data, can impact a website’s ranking.

Chapter 2: Keyword Research and On-Page Optimization

Keyword research and on-page optimization are the foundation of any successful SEO strategy. In this chapter, we’ll cover how to identify relevant keywords and optimize your web pages for them.

2.1 Keyword Research

Keyword research is the process of identifying the search terms that people are using to find the products or services that your website offers. The goal is to identify keywords that have high search volume and low competition, as these are the keywords that are most likely to drive traffic to your website.

There are several tools available to help with keyword research, including:

  • Google Keyword Planner: A free tool that provides information on search volume, competition, and suggested bid for keywords in Google Ads.
  • Ahrefs: A paid tool that provides detailed keyword analysis, including search volume, keyword difficulty, and competitor analysis.
  • SEMrush: A paid tool that provides keyword research, as well as other SEO and marketing insights.

When conducting keyword research, it’s important to consider the intent behind the search query. Are people looking for information, or are they ready to make a purchase? Understanding the user’s intent can help you create content that better meets their needs.

2.2 On-Page Optimization

Once you have identified the keywords that you want to target, the next step is to optimize your web pages for those keywords. On-page optimization involves making changes to your web pages to improve their relevance and authority for a particular keyword.

Here are some on-page optimization best practices to follow in 2023:

  • Include the target keyword in the title tag: The title tag is the main headline of a web page, and it’s the first thing that users see in search results. Including the target keyword in the title tag can help improve the page’s relevance.
  • Use the target keyword in the URL: Including the target keyword in the URL can also help improve the page’s relevance.
  • Use the target keyword in the meta description: The meta description is a short description of a web page that appears in search results. Including the target keyword in the meta description can help improve click-through rates.
  • Use header tags to structure content: Header tags (H1, H2, H3, etc.) help organize the content on a web page and provide context to search engines about the page’s content.
  • Include the target keyword in the content: Including the target keyword in the content of a web page can help improve its relevance. However, it’s important to avoid keyword stuffing, which can result in a penalty from search engines.
  • Optimize images: Optimizing images involves reducing file size, compressing images, and including alt text that describes the image. This can help improve page speed and accessibility, which are important ranking factors.
  • Improve page speed: Page speed is a critical ranking factor, and slow-loading web pages can negatively impact user experience. You can use tools like Google PageSpeed Insights to identify areas for improvement.
  • Use internal linking: Internal linking involves linking to other pages on your website. This can help search engines understand the structure of your website and improve the authority of individual pages.

2.3 Content Optimization

In addition to optimizing individual web pages, it’s important to create high-quality content that meets the needs of your target audience.

Here are some tips for creating content that’s optimized for search engines:

  • Focus on the user: Your content should provide value to the user and answer their questions. Avoid creating content solely for search engines.
  • Create long-form content: Long-form content tends to perform better in search results, as it provides more comprehensive information to the user.
  • Use relevant headings: Use header tags to organize your content and provide context to search engines.
  • Include images and other media: Including images and other media can help break up the content and make it more engaging for the user.
  • Use internal and external links: Linking to other pages on your website and to external sources can help improve the authority of your content.
  • Avoid duplicate content: Duplicate content can result in a penalty from search engines. Make sure that each page on your website has unique content.

Chapter 3: Technical SEO

Technical SEO involves optimizing the technical aspects of your website to improve its performance and visibility in search results. In 2023, technical SEO continues to be an essential component of any successful SEO strategy. Here are some of the key areas to focus on:

3.1 Site Speed

Page speed is a critical ranking factor, and slow-loading web pages can negatively impact user experience.

In 2023, it’s essential to optimize your website for speed. Here are some tips for improving page speed:

  • Reduce file size: Large image and video files can slow down page load times. Use compression tools to reduce file size.
  • Minimize HTTP requests: Each element on a web page (e.g., images, scripts, stylesheets) requires an HTTP request. Minimizing the number of requests can help improve page speed.
  • Use caching: Caching involves storing frequently

accessed files (e.g., images, CSS, JS) on the user’s device. This can help reduce the amount of data that needs to be transferred and improve page speed.

  • Optimize code: Bloated or poorly optimized code can slow down page load times. Make sure that your code is clean and optimized for speed.
  • Use a content delivery network (CDN): A CDN is a network of servers that distribute content across multiple locations. This can help improve page speed by reducing the distance that data needs to travel.

3.2 Mobile Optimization

In 2023, mobile optimization is more important than ever before. With the continued growth of mobile devices and the increasing importance of mobile search, it’s essential to ensure that your website is optimized for mobile devices.

Here are some tips for mobile optimization:

  • Use a responsive design: A responsive design adjusts the layout of a website to fit the screen size of the device being used. This can help improve the user experience on mobile devices.
  • Prioritize mobile usability: Mobile users have different needs and behaviors than desktop users. Prioritize mobile usability by using large, easy-to-tap buttons and minimizing the need for typing.
  • Improve page speed: Page speed is even more critical on mobile devices, where users may have slower internet connections. Use the tips outlined in the previous section to improve page speed on mobile devices.
  • Optimize for voice search: With the increasing popularity of voice assistants like Siri and Alexa, optimizing your content for voice search can help improve visibility in search results.

3.3 Structured Data

Structured data is a way to provide additional context to search engines about the content on your website. By using structured data, you can help search engines understand the meaning behind your content and provide more informative search results. In 2023, it’s essential to use structured data to improve the visibility of your website in search results.

Here are some types of structured data that you can use:

  • Schema.org: Schema.org is a vocabulary of tags that can be added to HTML to provide additional context to search engines. There are hundreds of different types of Schema.org tags that can be used to describe various types of content, from articles to products to events.
  • Open Graph Protocol: The Open Graph Protocol is a set of meta tags that can be added to HTML to provide context to social media platforms like Facebook and Twitter. By using Open Graph tags, you can control how your content appears when it’s shared on social media.
  • Twitter Cards: Like the Open Graph Protocol, Twitter Cards are a set of meta tags that can be added to HTML to provide additional context to Twitter. By using Twitter Cards, you can control how your content appears when it’s shared on Twitter.

3.4 Site Architecture

The architecture of your website plays an important role in its visibility in search results. A well-structured website makes it easier for search engines to crawl and index your pages, which can improve visibility.

Here are some tips for optimizing site architecture:

  • Use a clear, hierarchical structure: Your website should have a clear hierarchy of pages, with the most important pages at the top. This makes it easier for search engines to understand the structure of your website.
  • Use descriptive URLs: Descriptive URLs provide context to search engines about the content of a page. Use short, descriptive URLs that include the target keyword.
  • Use breadcrumb navigation: Breadcrumb navigation provides a clear path for users and search engines to follow through your website. This can help improve the user experience and make it easier for search engines to crawl your pages.

3.5 Security

In 2023, website security is more important than ever before. With the increasing frequency of cyber-attacks and the growing importance of user privacy, it’s essential to ensure that your website is secure.

Here are some tips for improving website security:

  • Use HTTPS: HTTPS is a protocol that encrypts data between a user’s device and a website. Using HTTPS helps protect user data and can improve visibility in search results.
  • Use strong passwords: Use strong, unique passwords for all accounts associated with your website. This can help prevent unauthorized access to your website and sensitive information.
  • Keep software up to date: Make sure that all software associated with your website, including content management systems and plugins, are up to date. This can help prevent security vulnerabilities.
  • Use a firewall: A firewall can help prevent unauthorized access to your website by filtering incoming traffic. Many web hosting providers offer firewall protection.
  • Use two-factor authentication: Two-factor authentication provides an extra layer of security by requiring users to provide two forms of identification to access an account.

Chapter 3: Content Optimization

Content optimization is the process of improving the relevance and quality of content on your website to improve visibility in search results. In 2023, content optimization is more important than ever before. Here are some tips for optimizing content:

4.1 Keyword Research

Keyword research is the process of identifying the words and phrases that users are using to search for content related to your website. By understanding these keywords, you can optimize your content to improve visibility in search results.

Here are some tips for conducting keyword research:

  • Use a keyword research tool: There are many keyword research tools available, including Google Keyword Planner, Ahrefs, and SEMrush. These tools can help you identify popular keywords and assess the competition for those keywords.
  • Focus on long-tail keywords: Long-tail keywords are longer, more specific phrases that users search for. These keywords may have lower search volume, but they can be easier to rank for and may have higher conversion rates.
  • Consider user intent: User intent refers to the reason behind a user’s search. Understanding user intent can help you create content that matches their needs and interests.

4.2 Content Creation

Once you’ve identified the keywords you want to target, it’s time to create content.

Here are some tips for creating content that’s optimized for search engines:

  • Use target keywords: Incorporate target keywords into your content, but avoid keyword stuffing. Keywords should be used naturally and should not detract from the quality of the content.
  • Create high-quality, informative content: Content that provides value to users is more likely to be shared and linked to. Aim to create high-quality, informative content that users will find helpful.
  • Use headings and subheadings: Headings and subheadings make it easier for users and search engines to understand the structure of your content.
  • Use multimedia: Multimedia, including images and videos, can help make your content more engaging and informative.

4.3 On-Page Optimization

On-page optimization refers to the process of optimizing individual pages on your website to improve visibility in search results.

Here are some tips for on-page optimization:

  • Use title tags: Title tags are HTML elements that provide the title of a page. Use descriptive, keyword-rich title tags to improve visibility in search results.
  • Use meta descriptions: Meta descriptions provide a brief summary of a page’s content. Use descriptive meta descriptions that include target keywords.
  • Use header tags: Header tags (H1, H2, etc.) provide a hierarchical structure to your content. Use header tags to organize your content and improve visibility in search results.
  • Use alt tags: Alt tags provide a description of images and other media on a page. Use descriptive alt tags to provide context to search engines.

4.4 Link Building

Link building is the process of acquiring links from other websites to improve visibility in search results.

Here are some tips for link building:

  • Create high-quality, informative content: Content that provides value to users is

more likely to be linked to. Aim to create high-quality, informative content that other websites will want to link to.

  • Guest blogging: Guest blogging involves writing content for other websites in exchange for a link back to your website. This can help increase visibility and drive traffic to your website.
  • Broken link building: Broken link building involves finding broken links on other websites and offering to provide a replacement link to your content. This can help improve visibility and drive traffic to your website.
  • Outreach: Outreach involves reaching out to other websites and asking them to link to your content. This can be a time-consuming process, but it can be effective in improving visibility and driving traffic to your website.

 

Chapter 5: Mobile Optimization

In 2023, mobile optimization is more important than ever before. With more users accessing the internet from mobile devices, it’s important to ensure that your website is optimized for mobile. Here are some tips for mobile optimization:

  • Use a responsive design: A responsive design ensures that your website is optimized for all devices, including mobile devices. This can help improve visibility in search results and provide a better user experience.
  • Use a mobile-friendly theme: If you’re using a content management system, make sure that you’re using a mobile-friendly theme. This can help ensure that your website is optimized for mobile devices.
  • Optimize page speed: Page speed is a critical factor in mobile optimization. Make sure that your website loads quickly on mobile devices.
  • Optimize for voice search: With the rise of voice assistants like Siri and Alexa, it’s important to optimize your content for voice search. This means using conversational language and focusing on long-tail keywords.

Chapter 6: Local SEO

Local SEO is the process of optimizing your website for local search results. This is particularly important for businesses that have a physical location.

Here are some tips for local SEO:

  • Use Google My Business: Google My Business is a free tool that allows you to manage your business information across Google, including search results and Google Maps.
  • Use local keywords: Use keywords that are relevant to your local area. For example, if you’re a restaurant in New York City, use keywords like “best restaurants in New York City” or “New York City restaurants”.
  • Get listed in local directories: Getting listed in local directories, including Yelp and TripAdvisor, can help improve visibility in local search results.
  • Encourage customer reviews: Encourage customers to leave reviews on Google My Business, Yelp, and other local directories. Positive reviews can help improve visibility and drive traffic to your website.

Chapter 7: Measuring Success

Finally, it’s important to measure the success of your SEO efforts.

Here are some key metrics to track:

  • Organic traffic: Organic traffic refers to the number of users who visit your website from search engines. Track organic traffic to see if your visibility in search results is improving.
  • Keyword rankings: Track the rankings of your target keywords to see if your SEO efforts are improving visibility in search results.
  • Backlinks: Track the number and quality of backlinks to your website to see if your link building efforts are paying off.
  • Conversions: Track the number of conversions, such as form submissions or sales, to see if your SEO efforts are driving business results.

Conclusion

SEO is a complex and ever-evolving field, but the basic principles remain the same. In 2023, it’s more important than ever to focus on providing value to users, creating high-quality content, and optimizing for mobile and local search. By following the tips and strategies outlined in this guide, you can improve visibility in search results, drive traffic to your website, and achieve your business goals.

Resources

To help you further develop your SEO strategy, here are some additional resources that you may find helpful:

  1. Google Search Central: Google Search Central is Google’s official resource for website owners and SEO professionals. The website includes a wealth of information about how Google search works, as well as tips and best practices for optimizing your website for search.
  2. Moz: Moz is a well-respected authority in the SEO industry, and the company offers a variety of tools and resources to help you optimize your website for search. Their website includes a blog with a wealth of informative articles and guides, as well as tools like the Moz Pro keyword research tool.
  3. SEMrush: SEMrush is a popular SEO tool that offers a wide range of features, including keyword research, backlink analysis, and site audit tools. Their website also includes a blog with informative articles and guides on various aspects of SEO.
  4. Ahrefs: Ahrefs is another popular SEO tool that offers a wide range of features, including keyword research, backlink analysis, and site audit tools. Their website also includes a blog with informative articles and guides on various aspects of SEO.
  5. Search Engine Journal: Search Engine Journal is a well-respected publication that covers the latest news and trends in the SEO industry. Their website includes a blog with a wide range of informative articles and guides, as well as a podcast and webinars.

SEO is an essential part of any digital marketing strategy, and it’s crucial to stay up to date with the latest trends and best practices in the field. By focusing on providing value to users, creating high-quality content, and optimizing for mobile and local search, you can improve visibility in search results, drive traffic to your website, and achieve your business goals. Use the resources outlined in this guide to help you further develop your SEO strategy and stay ahead of the competition in 2023 and beyond.

 

Five Essential Elements of Website Design in Colorado

Five Essential Elements of Website Design in Colorado

by | May 22, 2019 | Website Design

Working with website design specialists in Colorado can make all the difference in the success or failure of your business. In all industries, there are plenty of examples of how to and how not to approach web design. Whether your products or services are targeted to other businesses or to customers, your website will either bring in more sales, or scare people away from your brand.

Hiring a local website design specialist in Colorado can also make a large difference in the effectiveness of your site and improve the impact of your investment in design services.

Why a Local Website Design Expert in Colorado Matters

Before we get into specific elements of web design that increase sales conversions, let’s discuss the power of a good local web designer. There are obviously many options out there for getting your website professionally designed and developed. Generally, if the service is much cheaper than competitors, you’ll be working with someone from another country or an inexperienced designer just getting started.

Don’t get me wrong. There are potentially projects out there in which you would prefer to pay a lower price for design services and you don’t mind working with people in different areas of the world, but working with local designers allows for easier, faster communications, complete with face-to-face meetings that would only happen across time zones and over computers with out-of-state designers. Quicker communication means clearer communication and faster response and turn-around times for design work and projects. You’ll have your website operational much faster.

Five Essential Website Design Elements

Don’t be afraid to ask how your potential web designer would implement these essentials. (See more design elements here.)

  1. Clean and Branded Elements

In general, the busier your homepage is, the slower it will load, and the more customers will be overwhelmed and turned off. If you need hundreds of words of content to educate potential customers, try to break it up and place it on other pages, or better yet, turn that written content into a video.

Above all, everything included on your website needs to be on-brand. You must stick to your company logo, colors, and keep all your content—written or recorded—in line your core messaging and your value proposition.

  1. Mobile Optimization

Your webpage might look great on a desktop, but if its design doesn’t translate to mobile devices, you’ll be missing out on an entire population of users who will move on to your competitors when they try to visit your site on their phones. In this case, you’ll need a designer to convert what you have for desktop viewers to mobile designs. Mobile users are taking over the Internet, and there’s no sign mobile views will lose significance anytime soon.

  1. Easy-to-Use Forms and Navigation

This concept speaks to the overall functionality of your site. While developers make the buttons work the way they’re supposed to, website design experts in Colorado must consider how the website is laid out. If the buttons work the way they’re supposed to but your customers can’t find them or don’t understand what they do, they won’t interact with your site (by buying products, for example). Your order screen (or shopping cart) should be as intuitive as finding information on your products is.

  1. Security

For most businesses, it doesn’t hurt to protect your customers as much as you can by beefing up your website security. Moving from HTTP to HTTPS encryption is a task most website design experts in Colorado can handle, it’s relatively cheap to do, and its an effective way to protect all your visitors’ information, particularly when they’re entering their credit card information to buy your products.

  1. Contact Us Page

Adding a contact page may seem obvious, but you’d be surprised by how many businesses forget to add them to their webpage. Even if your page has full functionality, meaning customers can progress through the entire sales process without leaving your site or contacting a person in real-time, a certain percentage of your site visitors will become frustrated if they can’t easily reach out to you or your customer service team. At the very least, create a small, simple webpage with an email address you’ll actually check.

Experience Matters

Make sure your website design expert in Colorado understands your business goals and has the experience and skills to make your website both functional and well laid out.

How Website Design Can Maximize Your Colorado Business

How Website Design Can Maximize Your Colorado Business

by | May 22, 2019 | Website Design

Website design in Colorado and development go hand-in-hand. A great-looking website can’t be expected to convert site visitors into clients and customers if the links don’t work. Likewise, no one will want to look at a poorly-designed website that has fast, intuitive functionality. Customers expect easy navigation of your website and they expect it to look not only professional but like a site that matches your brand’s look and feel. The most successful online businesses these days combine functionality with design.

So how exactly does website design affect your Colorado business? There are many aspects of web design to consider, as well as metrics related to design you should pay attention to as you develop and expand your site.

First, let’s examine a few elements of your website’s design that are affecting your bottom line positively or negatively right now:

Website Design in Colorado and Your Business

The most important design concept for any website you expect visitors to use to buy your products and services from is simplicity. Knowing your target audience and what they want from your brand, you should put the products, services, and information you know most visitors want first “above the fold.” This newspaper concept simply means putting the most important information at the top of the page, so that users don’t have to scroll down to get what they want. This is easier said than done if your products or services require education of your audience, but the more you can prioritize certain pieces of information and links by keeping them above the fold, the better off your user experience will be. (For more elements of web design style, click here).

Play with Color

Color is an important yet underrated part of any website’s design. Simply changing your call-to-action button on your homepage from one color to another can increase conversions. Think about the emotional impact of certain colors and your target audience. If your ideal customer is a woman, for example, blues, purples, and greens are generally more effective.

Use Video

A picture is worth a thousand words, and studies by researchers the world over are finding that a video is almost worth a thousand pictures. Some research (such as this study by Digital Commerce 360) has shown that product videos have increased sales and conversions by as much as 144%. As a rule of thumb, a video showing your product’s differentiating factors or of company leaders explaining their mission statements make customers feel more comfortable with your brand and retain more of the information you’re trying to provide to them.

Clear Unique Value Proposition and Call-to-Action

This is the bread and butter of your website. It’s the button customers click on to sign up or order. It’s the reason why they should sign up or order. Writing effective Unique Value Propositions (UVP) and Calls-to-Action (CTA) is difficult enough. Don’t hide that carefully crafted copy in an inconvenient area of your website, put these crucial sentences where they deliver the clearest message to the casual visitor who may need to be convinced of your brand’s positivity.

Metrics to Watch

Any website design company in Colorado will set you up with ways to measure the effectiveness of your design choices. The problem with many business owners is that they focus on the wrong metrics and make the wrong changes. Here are a few metrics you should pay attention to that indicate successes and flaws in your design (see more here):

Mobile Visitors and Engagement

These days, if your website doesn’t translate well to mobile devices, you’re missing out on huge swaths of potential customers visiting your site. Customers don’t have time to turn their phones to the side and squint at tiny copy not optimized for their small phone screens. If you notice the vast majority of your site’s visitors are on desktops, you need to take a look at your mobile site optimization because you could be missing out on sales and conversions.

Load Time

Do large swathes of users visit your site and leave within a minute? It could be because of load time. Customers expect websites to load in the snap of their fingers. Even a slight delay in load time causes many to lose interest and/or navigate away from your site to a competitor’s.

One factor that increases load time is the web hosting service you’re using, but overloading your webpage with too much content, especially pictures and videos, will slow load time as well.

Bounce Rate

Bounce rate is a common metric examined by web developers and designers and often obsessed over by business owners. The bounce rate shows how many visitors come to your site, see the first page they land on, then, without clicking on another link on your website, leave, usually without spending more than a minute interacting with your page. If your bounce rate is high, customers are experiencing something either functionality- or design-related that is turning them away from your brand.

Make sure your website design expert in Colorado can maximize your website’s potential.

Tips From a Website Design Colorado Expert

Tips From a Website Design Colorado Expert

by | May 22, 2019 | Website Design

Building a website is not as easy as it might seem. Many business web design platforms out there promise fast website set-ups for flawless webpages designed to convert sales. But as every website design expert in Colorado knows, creating a working, professional website takes time and either money or expertise. Putting a product out on a platform like WordPress is one thing, but producing a website that will build your brand, either business or personal, and keep clients and customers coming back to you is entirely different. That’s why you need a website design expert in Colorado who can help you build the perfect site for your business or personal needs.

Tips from a Website Design Colorado Expert

Before we look at the specific ways you can improve your website design, you must consider hiring an expert to do this work for you. While you might have some coding or web design chops, if you’re trying to build your business and a website at the same time you expect to use to sell products and services, you’ll get burnt out quickly and make mistakes. A web design expert can take your vision for your site and your brand and turn it into a working website that your clients will love interacting with. When your clients easily access your products and services on your site, they’ll keep coming back and referr other customers.

When choosing which website design expert in Colorado you want to build your site, keep these design tips in mind to formulate questions for them. These tips are from design experts at the cutting edge of the industry, and if your website designer doesn’t know anything about them, it might be time to look another way.

Three Tips for Effective Website Design

1. Create a plan

Before any website designer takes on your project, a plan with a concrete goal must be laid out. If a prospective web designer doesn’t ask you about your plans and goals for your website, run for the hills. A good way to form a plan before you start looking for web design experts is to put yourself in the shoes of your target customer. Map out your buyer’s journey from start to finish and decide how you want that journey to work and look like. Ask yourself which webpages you want your buyer to land on when they’re browsing products and making purchases. What does your ideal website look like and how should it behave?

A good web designer will have suggestions for you, but you can’t expect anyone to jump in and start building your website with no roadmap. Likewise, your roadmap should be the guiding documentation for any web designer.

2. Keep it Uncomplicated

Websites trying to sell products and services don’t need things like complex animations, long, complicated content, or obvious stock photos. All those elements devalue your website and your brand. Your website has to make an impression in eight seconds or less to new visitors. If they can’t find the information they want in that time, they’re going to move on to another company.

With regard to content, you need to find ways to stand out among your competitors. Confusing, ambiguous, or repetitive content is just as important as the color of your font and the layout of your page. Check up on your competitors, see what words they’re using, and try to differentiate your brand using language.

A good question to ask your possible website design expert in Colorado is, can I look at your last project? If you notice long, unbroken content littered with jargon and stock photos, walk away.

3. Straightforward, Lean Navigation

There are many differences, obviously, between website design and website development, but navigation is a natural meeting point of the two. Development has to do with how well your site’s navigation works, as in, when a visitor clicks on the ‘Products’ button, they see the ‘Products’ page come up. Design is more concerned with whether or not the navigation system makes sense.

Is the home page accessible from all other landing pages? Can customers who have questions find your content marketing section? When it’s time to buy, can customers easily add things to their cart and check out as quickly as they can on Amazon?

Create a Working Website

Creating a working website is about much more than design. The look, feel, and functionality of the site reflects on your brand and your products or services. Don’t settle for anything but the best website design services in Colorado.