Working with website design specialists in Colorado can make all the difference in the success or failure of your business. In all industries, there are plenty of examples of how to and how not to approach web design. Whether your products or services are targeted to other businesses or to customers, your website will either bring in more sales, or scare people away from your brand.

Hiring a local website design specialist in Colorado can also make a large difference in the effectiveness of your site and improve the impact of your investment in design services.

Why a Local Website Design Expert in Colorado Matters

Before we get into specific elements of web design that increase sales conversions, let’s discuss the power of a good local web designer. There are obviously many options out there for getting your website professionally designed and developed. Generally, if the service is much cheaper than competitors, you’ll be working with someone from another country or an inexperienced designer just getting started.

Don’t get me wrong. There are potentially projects out there in which you would prefer to pay a lower price for design services and you don’t mind working with people in different areas of the world, but working with local designers allows for easier, faster communications, complete with face-to-face meetings that would only happen across time zones and over computers with out-of-state designers. Quicker communication means clearer communication and faster response and turn-around times for design work and projects. You’ll have your website operational much faster.

Five Essential Website Design Elements

Don’t be afraid to ask how your potential web designer would implement these essentials. (See more design elements here.)

  1. Clean and Branded Elements

In general, the busier your homepage is, the slower it will load, and the more customers will be overwhelmed and turned off. If you need hundreds of words of content to educate potential customers, try to break it up and place it on other pages, or better yet, turn that written content into a video.

Above all, everything included on your website needs to be on-brand. You must stick to your company logo, colors, and keep all your content—written or recorded—in line your core messaging and your value proposition.

  1. Mobile Optimization

Your webpage might look great on a desktop, but if its design doesn’t translate to mobile devices, you’ll be missing out on an entire population of users who will move on to your competitors when they try to visit your site on their phones. In this case, you’ll need a designer to convert what you have for desktop viewers to mobile designs. Mobile users are taking over the Internet, and there’s no sign mobile views will lose significance anytime soon.

  1. Easy-to-Use Forms and Navigation

This concept speaks to the overall functionality of your site. While developers make the buttons work the way they’re supposed to, website design experts in Colorado must consider how the website is laid out. If the buttons work the way they’re supposed to but your customers can’t find them or don’t understand what they do, they won’t interact with your site (by buying products, for example). Your order screen (or shopping cart) should be as intuitive as finding information on your products is.

  1. Security

For most businesses, it doesn’t hurt to protect your customers as much as you can by beefing up your website security. Moving from HTTP to HTTPS encryption is a task most website design experts in Colorado can handle, it’s relatively cheap to do, and its an effective way to protect all your visitors’ information, particularly when they’re entering their credit card information to buy your products.

  1. Contact Us Page

Adding a contact page may seem obvious, but you’d be surprised by how many businesses forget to add them to their webpage. Even if your page has full functionality, meaning customers can progress through the entire sales process without leaving your site or contacting a person in real-time, a certain percentage of your site visitors will become frustrated if they can’t easily reach out to you or your customer service team. At the very least, create a small, simple webpage with an email address you’ll actually check.

Experience Matters

Make sure your website design expert in Colorado understands your business goals and has the experience and skills to make your website both functional and well laid out.