Building a website is not as easy as it might seem. Many business web design platforms out there promise fast website set-ups for flawless webpages designed to convert sales. But as every website design expert in Colorado knows, creating a working, professional website takes time and either money or expertise. Putting a product out on a platform like WordPress is one thing, but producing a website that will build your brand, either business or personal, and keep clients and customers coming back to you is entirely different. That’s why you need a website design expert in Colorado who can help you build the perfect site for your business or personal needs.
Tips from a Website Design Colorado Expert
Before we look at the specific ways you can improve your website design, you must consider hiring an expert to do this work for you. While you might have some coding or web design chops, if you’re trying to build your business and a website at the same time you expect to use to sell products and services, you’ll get burnt out quickly and make mistakes. A web design expert can take your vision for your site and your brand and turn it into a working website that your clients will love interacting with. When your clients easily access your products and services on your site, they’ll keep coming back and referr other customers.
When choosing which website design expert in Colorado you want to build your site, keep these design tips in mind to formulate questions for them. These tips are from design experts at the cutting edge of the industry, and if your website designer doesn’t know anything about them, it might be time to look another way.
Three Tips for Effective Website Design
1. Create a plan
Before any website designer takes on your project, a plan with a concrete goal must be laid out. If a prospective web designer doesn’t ask you about your plans and goals for your website, run for the hills. A good way to form a plan before you start looking for web design experts is to put yourself in the shoes of your target customer. Map out your buyer’s journey from start to finish and decide how you want that journey to work and look like. Ask yourself which webpages you want your buyer to land on when they’re browsing products and making purchases. What does your ideal website look like and how should it behave?
A good web designer will have suggestions for you, but you can’t expect anyone to jump in and start building your website with no roadmap. Likewise, your roadmap should be the guiding documentation for any web designer.
2. Keep it Uncomplicated
Websites trying to sell products and services don’t need things like complex animations, long, complicated content, or obvious stock photos. All those elements devalue your website and your brand. Your website has to make an impression in eight seconds or less to new visitors. If they can’t find the information they want in that time, they’re going to move on to another company.
With regard to content, you need to find ways to stand out among your competitors. Confusing, ambiguous, or repetitive content is just as important as the color of your font and the layout of your page. Check up on your competitors, see what words they’re using, and try to differentiate your brand using language.
A good question to ask your possible website design expert in Colorado is, can I look at your last project? If you notice long, unbroken content littered with jargon and stock photos, walk away.
3. Straightforward, Lean Navigation
There are many differences, obviously, between website design and website development, but navigation is a natural meeting point of the two. Development has to do with how well your site’s navigation works, as in, when a visitor clicks on the ‘Products’ button, they see the ‘Products’ page come up. Design is more concerned with whether or not the navigation system makes sense.
Is the home page accessible from all other landing pages? Can customers who have questions find your content marketing section? When it’s time to buy, can customers easily add things to their cart and check out as quickly as they can on Amazon?
Create a Working Website
Creating a working website is about much more than design. The look, feel, and functionality of the site reflects on your brand and your products or services. Don’t settle for anything but the best website design services in Colorado.